Boiler Room is coming to Ghana
Boiler Room, in collaboration with Ballantine’s, is set to make an appearance in Ghana’s capital city, Accra on 23 March.
According to an official statement, “Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who do it ‘their way’”.
The music broadcasting platform and the drink brand have partnered to create True Music, a music showcase hosted in various countries. Russia, Spain, Brazil have been featured, as has the African countries Cameroon, South Africa and Kenya. In Ghana, the show will feature Kwesi Arthur, La Meme Gang, Amaarae, DJ Mic Smith and Vision DJ.
Boiler Room’s involvement with African music spans hosting Afrobeat band Kokoroko to having South African DJ Black Coffee play house music at a show to publishing a playlist of songs selected by Nigerian popstar Davido. In 2016, Boiler Room interviewed Don Jazzy, Jimmy Jatt and Dr Sid on Nigeria’s contemporary pop sound.
“We are tremendously excited to take True Music Africa to Accra, Ghana,” said Boiler Room’s chief business development officer, Steven Appleyard. “This will be the first time we have touched down in the country, a place whose rich musical heritage has influenced a new wave of fresh young talent re-working hip-hop, trap, rap and R&B. We couldn’t be more excited to be pushing the sounds of these artists to our audience and showing them what’s happening in this special part of the world.”
“With True Music Africa we’ve been able to explore some of the continent’s most vibrant and diverse music scenes and share them with the world,” said Tom Elton, head of music at Ballantine’s.
“There’s a real buzz and energy around the continent right now which is why we’re so excited to head to Accra, somewhere our tour has never been before and see what this energy is bringing to their local scene. It feels like the perfect time to be able to shine a light on Ghana’s fantastic young independent talent and there’s no better partner to do this with than Boiler Room.”